Pilot Results
Campaign Reporting
How corporate measures the pilot from contacts identified through accepted franchise opportunities.
Contacts Identified
7,500
Valid Contacts Reached
6,200
Email Opens
1,540
Replies
312
Positive Responses
126
Qualified Conversations
74
Meetings Scheduled
48
Opportunities Accepted by Franchisees
31
Funnel Conversion
Every stage of the pilot, from target list to active franchise opportunities.
- Target Contacts7,500
- Contacts Reached6,200
- Responses312
- Positive Responses126
- Qualified Conversations74
- Meetings48
- Active Opportunities31
Contacts Reached by Industry
Volume was distributed evenly across the three priority industries.
Positive Responses by Industry
Transportation employers responded most often to the compliance-led message.
Meetings Scheduled by Territory
Meeting volume routed to individual ARCpoint territories.
Message Performance
Open and reply rates by touch type across the pilot.
Franchisee Follow-Up Status
Speed of franchisee response to accepted opportunities.
31
Opportunities accepted
Total24
Contacted within one business day
On target5
Contacted after one business day
Late2
Awaiting action
No action yetIndustry Comparison
Transportation and Logistics
- Contacts
- 2,500
- Positive responses
- 52
- Meetings
- 22
Manufacturing
- Contacts
- 2,500
- Positive responses
- 44
- Meetings
- 16
Construction
- Contacts
- 2,500
- Positive responses
- 30
- Meetings
- 10
Follow-up is the constraint, not lead volume
Lead generation alone does not produce revenue. Timely franchisee follow-up and accurate opportunity disposition are required to measure program success.
Illustrative 90-Day Example — Not a Performance Guarantee